Privacy Policy
Key Details
This privacy policy describes how Aligned AG protects and makes use of the information you give the company when you use this website.
If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy.
This policy is updated from time to time. The latest version is published on this page.
The website privacy policy was last updated on 2024-05-23
If you have any questions about this policy, please email
Privacy Policy
Aligned AG
Klingenstrasse 37
CH-8005 Zürich
Switzerland
Tel: +41 (0)44 312 50 20
Introduction
Aligned AG operates www.aligned.ch. We gather information about individuals in order to provide these individuals with information about our products and services.
We also collect information to better understand how visitors use this website and to present timely and relevant information to them.
What data we gather
We collect contact information from visitors, in the following situations, when they explicitly:
Request access to a demo version of Aligned Elements
Collected personal data: Name, Email, Company, (optional) telephone number
Request a quote from Aligned Elements
Collected personal data: Name, Email, Company, telephone number
Subscribes to our Blog/Newsletter updates
Collected personal data: Name, Email
Provides information about a bug or change request in Aligned Elements
Collected personal data: Name, Email
Register to one of our seminars
Collected personal data: Name, Email, Country, Company, Job title
Browsing Information
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain a relevant website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
How we use the data
We use the collected contact information to provide the visitor with the information he/she has requested.
We also use the contact information to inform, upon their own request, visitors about product and service updates and upcoming seminars.
Cookies and how we use them
What is a cookie?
A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website. Cookies allow websites and applications to store your preferences in order to present content, options, or functions that are specific to you. They also enable us to see information like how many people use a website and what pages they tend to view.
How we use cookies
We use cookies to analyse our web traffic using Google Analytics, Google Ads Conversion Tracking and Google Tag Manager. You will find more information concerning the treatment of user data by these Google tools in Google's Privacy Policy.
Cookies do not provide us with access to your computer or any information about you.
Our site has embedded YouTube videos. When you visit a page with an embedded YouTube video, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your Youtube account, Youtube can assign your web usage behavior to you personally. You can prevent this by logging out of your Youtube account beforehand.
Our site uses the "LinkedIn Share Button". When you click on such a button, a connection is briefly established via the user's browser to servers of LinkedIn, with which the functions of the button, including the display of the count value, are performed. LinkedIn does not store any personal data of the user about the visit to the page, in particular no IP address is stored.
Our site uses Hotjar which uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's:
- IP address (processed during your session and stored in a de-identified form)
- device screen size
- device type (unique device identifiers)
- browser information
- geographic location (country only),
- the preferred language used to display our website.
Controlling cookies
The web site will let you choose to what extent cookies from our web site are stored on your computer. Use these settings as you see fit.
Further, you may prevent the collection of data generated by cookies (including your IP address) and related to the use of these websites, as well as the processing of such data by Google, by downloading and installing the plug-in under the following link: http://tools.google.com/dlpage/gaoptout?hl=en
To learn more about cookies and how they are used, visit All about cookies.
Controlling information about you
If you have agreed that we can use your information for the purposes stated in the forms you fill in, you can always change your mind at a later stage.
What are your privacy rights, and how can you exercise them?
You have the right to:
- access your personal data and to be provided with certain information in relation to it, such as the purpose for which it is processed, the persons to whom it is disclosed and the period for which it will be stored
- require us to correct any inaccuracies in your personal data without undue delay
- require us to erase your personal data
- require us to restrict processing of your personal data
- receive the personal data which you have provided to us, in a machine readable format
Please note that these rights are not absolute and are subject to certain exemptions under applicable data protection law.
If you want to opt-out from the agreement or want us to delete your data, please notify us by emailing
Privacy Policy
Aligned AG
Klingenstrasse 37
CH-8005 Zürich
Switzerland
Who do we share your personal data with?
In some cases, we store your data for further processing. Depending on the purpose, we store them in our own secure systems (to handle demo requests, quote requests, bug requests or contact information), in Linkedin (to handle Event registration), in Hubspot and Sendgrid (to handle Newsletter subscriptions) or Hotjar for website analysis.
We will never lease, distribute or sell your personal information to third parties unless we are required to by law.
We may disclose personal data to public authorities, regulators or governmental bodies when required by law or regulation or if an authority or governmental body has issued an order requesting such personal data from us. Before we provide the information, we will inform you if the applicable law allows us to do so.
How long do we keep your personal data?
We only store personal data for as long as it is necessary to fulfil the purpose for which it was collected or to comply with legal or official requirements.
Security
No other users will see the information you have entered. To prevent unauthorized disclosure or access to your information, we have implemented strong physical and electronic safeguards. However, we may store Personal Information in locations outside our direct control (for instance, on servers or databases co-located with hosting providers).
Although we use Security Sockets Layer (SSL) encryption technology to encrypt sensitive personal information before it travels over the internet, remember that no method of transmission over the internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Compromise of Personal Information
We will promptly notify those persons whose Personal Information is compromised. Notwithstanding, Aligned AG does not accept liability for any unintentional disclosure or a disclosure that occurs due to a security breach of our systems or facilities.
Data Protection Officer
Karl Larsson
Aligned AG
Klingenstrasse 37
CH-8005 Zürich
Switzerland
Tel: +41 (0)44 312 50 20
